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              2021/04/16 14:52:16
              + 20.17% 47th CIFF Guangzhou 2021: an extraordinary success!

              Innovative solutions presented by the exhibitors and trends proposed by the designers to

              improve the quality of all living and work environments, design events and conferences 
              organised by CIFF in order to provide inspiration to industry professionals and create 
              moments of encounter, communication and sharing, the organisation of a concrete 'one
              stop' business platform which aims to sustain both the Chinese internal market and global 
              commerce, are all at the root of CIFF Guangzhou 2021's incredible success. 
              The numbers speak for themselves. +20.17% of visitors compared to CIFF Guangzhou 
              2019, the last edition held over two phases before the pandemic. It was truly difficult to 
              imagine an increase of this size in times as difficult as these, which have, among other 
              things, resulted in the limited presence of foreign visitors at the exhibition. 
              Having concluded on 31 March after a total of 8 days (4 for the first phase and 4 for the 
              second), the 47th CIFF Guangzhou occupied 750,000 square metres of exhibition space, 
              divided among almost 4,000 exhibitors, and attracted 357,809 qualified trade visitors. 


              47_CIFF_01_visitors47_CIFF_03_visitors

              A huge, innovative, progressive, and futuristic event. The only one in the world that 
              gathers the entire furniture sector under one roof, an event capable of creating strong 
              synergy between the Chinese internal market and the international markets and 
              integrating both events and business matching at the exhibition with activities on the 
              online CIFF Cloud platform (which obtained around 7.6 million views) and the CIFF mini 
              APP (which registered 2.36 million logins), pursuing the objective of making collaboration 
              between exhibitors and visitors more profitable, while also giving special consideration to 
              foreign buyers who are currently unable to participate in CIFF. 
              As Mr. Xu Xiangnan, chairman of the China National Furniture Association, has stated, the 
              47th CIFF Guangzhou 2021 has actively promoted the coordinated development of the 
              entire industrial chain and has given a strong impetus for the evolution of companies in the 
              sector during the post-pandemic period. This has increased confidence in the sector thanks 
              to the continuous improvement of quality, services and results, as noted by International 
              Business Daily (official press under the Chinese Ministry of Commerce). 


              Corridors more crowded than ever, queues at the entrances to the stands, and packed 
              conferences characterised the latest edition of CIFF Guangzhou, an edition that has 
              without a doubt excited visitors with the innovative ideas and product design proposed by 
              the sector’s main brands in response to new demands and new markets. The high-level 
              content of 20 design exhibitions and over 100 conferences organised by CIFF in 
              collaboration with famous designers, market experts, design brands, media, trade 
              associations and universities have been valuable sources of inspiration, testifying to the 
              qualitative growth of Chinese products, increasingly appreciated on a global scale. 


              During a period in which it is truly difficult to find a bit of optimism, CIFF Guangzhou 2021 
              has experienced an extraordinary success which can only bring more trust and hope for a 
              quick return to normality. 
              During the first phase, from 18 to 21 March 2021, the spotlight shone on the world of home living, 


              47_CIFF_06_Home47_CIFF_07_Home47_CIFF_09_Home

              Home Furniture offered original solutions for the customisation of domestic environments, 
              conceived as increasingly multifunctional and fluid spaces characterised by accessible design and 
              quality, sustainability concepts involving the use of natural materials, and a captivating fusion of 
              styles.
              47_CIFF_20_Design47_CIFF_23_DDS47_CIFF_28_CMS

              In this context, through many events, the 'Design Spring' Contemporary Chinese Furniture 
              Design Fair gathered more than 80 of China's most influential furniture brands as well as hundreds
              of Chinese artists and designers, thus creating a well-respected platform capable of stimulating 
              creativity and exchange of ideas, with the objective of supporting and adequately promoting the 
              development of Chinese design. 


              The Design Dream Show (DDS) presented, under the theme ‘Pick up & Give Up’, seven different
              domestic scenes designed to improve quality of life. 


              The CMF Trend Lab perfectly interpreted the trends of the market across aspects like colour,
              materials and surfaces, thereby providing directions for the production of saleable products. 

              47_CIFF_13_Homedecor47_CIFF_14_Homedecor47_CIFF_15_Outdoor

              Homedécor & Hometextile presented the latest trends in interior decor: furnishings, lighting,
              decorative paintings and artificial flowers for adding value to every environment.
              Outdoor & Leisure focused on outdoor lifestyle, offering increasingly sophisticated solutions to 
              extend the quality and comfort of interior environments outside the home.

              Headlining in the second phase, from 28 to 31 March 2021, were workplaces and public spaces,
              in addition to the essential technologies for the furniture industry. 

              47_CIFF_29_Office47_CIFF_30_Office47_CIFF_31_Office


              During Office Show, the leading brands of the sector showed countless flexible and innovative 
              solutions for work environments capable of responding to the demands of companies that are in
              constant evolution with the objective of increasing performance and productivity, improving well-
              spaces and healthcare facilities, including those dedicated to the elderly, in addition to schools.

              47_CIFF_35_2030+47_CIFF_38_2030+47_CIFF_39_Office

              The 2030+ International Future Office, the exhibit organised by CIFF Guangzhou and China
              National Furniture Association, proposed the latest trends in the workplace, combining multimedia
              aspects and new technologies to create an environment capable of engaging all five senses.
              Prestigious brand names like Steelcase, Knoll, Lamex, K + N, Sitland, Cassina, Magis, Gan, Avarte, as
              well as Hettich, Nreal, and Dyson, all collaborated on the project.
              Office Environment Theme Pavilion, this year centred on the themes 'Youth · Vitality · Colour @ '
              2021', investigated how choosing one's occupation means choosing one's dreams, stimulating the
              exploration of the demands of younger generations in the world of office life.

              47_CIFF_42_CIFM_interzum47_CIFF_43_CIFM_interzum47_CIFF_45_CIFM_interzum

              CIFM/interzum guangzhou 2021 presented an absolutely comprehensive offering of technology 
              and semi-finished products for the furniture industry. The major Chinese and international brands
              in machinery, materials, surfaces and hardware provided convincing responses to the needs of an 
              industry in constant growth and pursuit of the most innovative solutions to produce quality while
              optimising production.

              The 47th CIFF has been without a doubt a significant edition of a fair that has shown itself to be not
              only the most important business platform in Asia, but also a place dedicated to the efficient union
              of the culture of good design and good living with the concrete demands of global trade.


              And now another meeting in Shanghai is only 5 months away!
              The 48th CIFF Shanghai will take place 3 to 6 September 2021 at the National Exhibition &
              Convention Center in Shanghai Hongqiao


              You can download here a selection of high-resolution pictures
              More pictures, divided by topic, are available by clicking on the links below:
              visitors_venue | people 
              phase 1 
              Home Furniture | Homedecor & Hometextile | Outdoor & Leisure 
              Design Spring | DDS | CMF Trend Lab phase 2 
              Office Show | healthcare | school | CIFM/interzum guangzhou 
              2030+ International Future Office | Office Environment Theme Pavilion 
              For more information on CIFF please visit: www.ciff.furniture 
              Edimotion [communication partner of CIFF] 
              t. +39.0332.284983 | press@edimotion.it


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